About Us

For over 25 years, Advertising Concepts, Inc. (ACI) has specialized in local advertising and publishing. Currently, ACI publishes four, bi-monthly magazines in Richmond, Virginia: Chesterfield LivingWest End's Best, River City, and Hanover Lifestyle. Each magazine is devoted to covering the people, the places, and the businesses that make these areas great places to live, work, and play.

Taking Your Business To The Top

When Billy Davis, along with his wife, Cheryl, began producing coupon mailers out of a make-shift graphic studio in their garage twenty years ago, they had little idea where their entrepreneurial endeavors might lead. Today, the Davis’ family-operated business, ACI, is best known as the publisher of the Richmond publication Chesterfield Living, as well as similar magazines on the other side of the river, West End’s Best, River City, and Hanover Lifestyle.

What makes these three magazines unique, according to Davis, is their focus on reaching a target market in very specific regions of the metropolitan area, rather than trying to be all things to everyone.

Davis says that what truly makes his publications different is the distribution method. “What makes our direct mail pieces different is that,” he says. “We choose our readers.” Prior to the fall of 2005, the magazines were strictly available at pick-up racks strategically located throughout their respective areas. Since that time, however, they have been directly mailed to area homeowners who meet specific demographic criteria.

Davis says the change in distribution has resulted in significantly improved results for the advertisers. “Many of our clients have told us, that nothing works for them like [our magazines].”
Davis also feels the magazines are designed to fit the lifestyle of today’s busy homeowners. “The articles are short…the magazine is an easy read," he says. "The response has been nothing but positive.”

Reflecting back on the humble beginnings of ACI, Davis recalls the days when he would do all the advertising sales during the day, and Cheryl would work late into the evening laying out the graphics for the publications. In those early days, the couple’s two children, wanted to help Mom and Dad in their endeavors and, today, both Davis children, Alaina and Jared, have positions in the company.

Advertising Concepts has earned a reputation, Davis says, for “under-promising and over-delivering. When our clients think ACI, we want them to think, ‘Attitude, Creativity, and Integrity'”.

For more information contact us at info@richmondnavigator.com.

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